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Digital banking teams are keen to digitize the customer life cycle from end-to-end. they want to cut costs and offer convenience by enabling customers to research, buy, and manage loans, bank accounts, savings, and investments through digital touchpoints.
› Specific customer journeys rather than the customer life cycle. the customer life cycle is a common starting point for building a digital banking strategy, as banks explore how to use
Use the customer life cycle as a conceptual framework for developing marketing plans.
Source: "The Customer Life Cycle: A Blueprint For Customer-Obsessed Enterprises" Forrester report and Adaptive Path website
5 the customer life cycle is a tool that marketers use to guide a brand's ongoing relationship with potential and existing customers from discovery through purchase and engagement.
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